Boux Avenue’s SS17 collection showcases the very best of current lingerie, swimwear and nightwear trends, and sees the leading UK lingerie brand’s fashion-forward direction evolve with a diverse range of new styles.
Boux Avenue’s swimwear collection introduces an array of fresh styles, while still keeping the brand’s trademarks of innovative textures, vibrant colours and fun prints. Excitingly, SS17 sees the one piece make an outstanding appearance. The beautiful black beaded Mauritius and flattering Fiji costume in deep bottle green, with extra strap details and plunging necklines, will be sure to turn heads at the beach. Make waves wearing an on-trend high neck style; available in sophisticated black panelled crochet, or the denim-look San Francisco swimsuit.
A diverse mix of styles compliment an equally varied spectrum of colours. The Sun-kissed Sorbets range features coral ombre crochet, colour block balconettes in ice cream shades of pink and yellow, and a soft blue update of the popular two-tone Miramar bikini. Inspiration has been taken from around the world with Aztec patterns, ethic inspired prints and rose gold hardware details. Step into a jungle of earthy tones with the Cuba leaf triangle, the exotic Polynesia bandeau, and the giraffe print Tanzania bikini, complete with double straps and an added boost. Be immersed in a sea of shimmering titanium, citrus bright turquoise, and the cobalt triple strap Argentina bikini.
Make a statement in a fun Flamingo print, or the acid tie-dye triangle styles, perfect for Ibiza. For a sophisticated look, turn to the New Wave Nauticals collection. Classic navy remains a summer staple with chic stripes in new textures on both one and two pieces, a perfect polka dot bikini with a bow- back brief, and the Limassol; a navy and ivory scallop detail style with detachable straps. Staying true to the mission of offering styles and shapes for every figure, Boux Avenue’s SS17 swimwear collection is truly the most diverse yet.
The SS17 lingerie collection presents contrasting yet complimentary shades and textures. The brand continues to incorporate fashion-forward elements including geometric cut-out details and double straps, across bras and briefs. Colour and pattern play a huge role this season. Spring sees florals evolve; blooms take on a new look through watercolour pastel prints, ditzy daisy embellishments and intricate embroidered roses on black and ivory bralets, bodies and unpadded balconettes.
Sharp shades of bright cobalt and raspberry stand out on sports-inspired plunge bras with mesh panels, softened by layers of lace. New vintage shades of delicate pink and ivory are introduced across pretty satin styles and scallop edge plunge bras. The bestselling Daniella now comes in a lusciously light lilac, and classic white and nude t-shirt bras are given an edge with eye-catching patterned overlays.
Nightwear offers the same breadth of options, with new styles so elegantly wearable that they could be worn as daywear. Relax in the luxe lounge collection, which includes soft woven viscose sets in tonal navy, stripe and dusky blossom prints. Kick back in the Blush Floral range of sultry satin chemises, cami sets and loose-fitting bodies with delicate lace inserts, all in muted pastels. For a minimalistic feel, opt for the new Jessica collection in monochrome black with white panel details, across sports-luxe cami tops and jogger bottoms. Classic Boyfriend nightshirts and PJ sets have been introduced in cute candy stripe pink and blue patterns.
Keep cool on hot summer nights with the expanded range of one piece styles, featuring shades of pale pink, coral, silver and black on soft silky teddies and lace bodies. Traditional black lace has been given a chic modern update with high neck chemises, wrap teddies, and a perfect tee and French knicker set. The bestselling Indian Summer range of cotton crop top and short sets returns, now with new navy chambray and ditsy floral print additions. Boho prints have been revived through on-trend monochrome prints and khaki block colours.
Boux Avenue offers a complimentary bespoke in-store bra fitting service, to ensure the perfect fit and support, plus an extensive size range from 6 – 18 with cup sizes available in 28 – 38, A to G.
