As you lazily spend your evening browsing the latest celebrity gossip blog, eying up the latest candid celebrity paparazzi shots, you can’t help but giggle a little at what they are wearing. Why is Kim Kardashian wearing those god awful outfits that do nothing but make her look like a giant marshmallow? This is what happens when you don’t have your stylist on call 24/7.

So why in 2012 did Kim (along with her siblings) team up with high street chain Dorothy Perkins to design a limited one-of-a-kind fashion line? Of course she isn’t the only celebrity to produce her own limited edition fashion range. Everyone from Paris Hilton to Katie Price has shamelessly added their name to everything and anything, as long as it sells. Supermodel Kate Moss even added her name to a range at Topshop, taking personal inspiration from her fashionable wardrobe, proving that anyone can have that supermodel glow at high street prices without breaking the bank too much. While Kate Moss may be a supermodel queen and knows the business of the fashion industry, other celebrities openly admit to knowing nothing about fashion or how it works. Katie Price famously adds her name to any product going, yet openly admits she has nothing to do with the design process and hasn’t a clue on how to sew an outfit together; it is in fact a ghost designer, of course, who does all the hard work.

Victoria Beckham, also shameless, brings her own ‘Spicetastic’ name to her label, trading on her Spice Girls legacy and marriage to footballer David Beckham in order to shift stock. There are criticisms in the industry that Victoria Beckham doesn’t really design any of her collection herself and actually uses a ghost designer, long-time friend Roland Mouret, who allegedly does all the work for her but with none of the glory.

There are, however, real celebrities who genuinely take a heart-felt interest in the fashion industry and don’t shamelessly plug their own name to anything that can be worn. Gwen Stefani, lead singer from No Doubt, has her own fashion label L.A.M.B (love, angel, music, baby). Describing her fashion label as “a flirty rocker label representing Gwen Stefani’s style, music and personality”, it’s obvious that she’s not only a celebrity but also one who takes an interest in fashion and wants to participate. In the world of celebrity labels, there have been success and failures; can anyone remember Jennifer Lopez’s Sweetheart range? If at first you fail, try again. Lily Allen also designed a limited edition range for New Look in 2007; it wasn’t a commercial success but she admits that it was then she caught the fashion bug. Her own fashion range launched in April 2011, Lucy in Disguise, only available to buy from her Covent Garden branch, but sadly closed down a year later.

With the world so celebrity obsessed, it’s no wonder that anybody in the spot-light gives their own fashion label a go: if the public are willing to buy it, it’s money for old rope. Just don’t expect the lifespan of these items to be similar to those of your high-end designer brands – vintage Katie Price won’t be an investment any time soon.